Suddenly got a severe hankering for a Jr Whopper and a shot of Makers Mark? You may be a victim of one of these options.
On the contrary, if you have no clue what the hell today’s Digital Dash is talking about, then you may find the stories on two iconic American brands that dominated the media chambers rather interesting and telling of today’s new PR and social landscape brands must climb.
In a nutshell, Makers Mark announced publicly they were going to water down their bottles. Nothing new, as high schoolers all over American households have been doing it to their parents’ liquor bottles for decades. What is interesting is this: After the public announcement, then the the public outcry, Makers renounced their decision to water down their formula all within the course of one week.
Old school Don Draper and his preemptive market research team was trumped by real time analysis of social media, perhaps? Is this a sign of the times for brands as they shake and mix public relations with social media?
And, the reference to the Jr. Whopper comes from a Burger King prank that occurred this week. It’s reported that Burger King’s Twitter account was hacked, replaced by McDonalds promotions. This Big Mac attack was nothing short of a Super Size social success leading to a spike of 30,000 new Twitter followers. That’s Mctacular.