Today’s digital era requires leaders who understand social business and drive the right kind of change internally as well as externally to help grow value.
Michael Brito, author of Smart Business, Social Business presented at Social Media Explorer’s conference and addressed this Social Business as a keynote.
Despite the invasion of digital distractions we are all faced with, businesses must face these communication challenges in order to succeed in today’s marketplace.
Successful social business requires more than a Facebook page and hiring a community manager, it requires a new model with an integrated approach across all functions of the company.
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